I dare say the majority of students will know who Steve Jobs is because of the legacy of his products that he has left behind. The authorised biography by Walter Isaacson gives a detailed and unprecedented account on his life – from his rebellious days in school, to leaving Apple in 1985, and eventually returning to conquer the technology market with peripherals such as the iPod, iPhone and iPad.
Jobs was a man of extreme passion – which became ingrained into his obsessive and often fluctuating personality. One moment he could be charming an investor to bend to his will; and the next moment he could be screaming into their face, belittling them. He would frequently say a proposed idea “sucked” but then return the next day proclaiming it as his own.
We take a look into his personal life as well, as Isaacson asks him how he felt about being an adoptive child (who eventually abandons his first child), to his tricky relationships and how he ultimately went from being homeless to a multi billionaire.
Apple has went from stride to stride in recent years after industry changing products such as the iPod came and changed the game. In 2007 Apple decided to do it all over again with the iPhone – all the while improving the sales on their computer range. Let’s not forget their popular software too, from iTunes and the App store to video editing programs such as Final Cut Pro and iMovie.
The biography, which also contains interviews with his family, friends and colleagues, explores how these products came to life under the scrutinizing eye of Steve Jobs. For the geeks out there like myself, the book also looks at Jobs’ and Gates’ special (and often difficult) business relationship with comments from both parties.
It is a fantastic book for those who want to know more about Steve, Apple or about how passion and perfectionism can combine to make art. Whilst his wild personality is certainly not to be admired in and of itself, his sense of intuition and entrepreneurship is what makes him one of the greatest innovators of our time.
After all, he did build Apple – a company that called an emergency media event on Monday to discuss their $100 billion cash stock!